Grow a website with evidence

Make the site discoverable, useful and measurable. Use real search data instead of promises about rankings.

11 available steps · Open a guide for the details

01
Check indexability
Identify pages that should and should not appear in search.
Read the guide →
Next: Review robots rules
02
Review robots rules
Make sure crawler instructions match your intent.
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Next: Publish a sitemap
03
Publish a sitemap
Help search engines discover important public pages.
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Next: Set canonical URLs
04
Set canonical URLs
Keep each page's preferred URL consistent.
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Next: Use Search Console
05
Use Search Console
Inspect real discovery and indexing signals.
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Next: Improve page snippets
06
Improve page snippets
Write titles and descriptions that accurately match the page.
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Next: Plan useful topics
07
Plan useful topics
Start from user tasks and observable questions.
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Next: Connect related pages
08
Connect related pages
Make the next useful page easy to find.
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Next: Improve loading
09
Improve loading
Measure images and fonts before chasing scores.
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Next: Read the data
10
Read the data
Compare impressions, clicks and reader behavior.
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Next: Keep refining
11
Keep refining
Choose the next change from evidence, then check its result.
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Continue improving from real results

Check indexability