From Website Planning to Sustainable Growth · 3/10

Web information architecture: navigation, classification,URL What about the bread crumbs?

The mapping of content is organized into site structures that the reader understands and search engines can capture, specifically for main navigation, articles classification,URL Name, bread crumbs and old address reoriented.

The information structure determines whether the reader is lost.

The information architecture is not a beautiful tree, but a matching name, location and path. Navigator writes the Resource Centre, the page title is the Knowledge Base; classification is called the Cloud Calculus.URL Use again /solutions/The search engine captures pages and does not mean that it understands the primary relationship between them. From the last identified technical program back to the content layer: naming after what the readers will say and considering the database field. Internal models can be complex and open navigation must be simple.

Main navigation only takes high frequency, stable access.

The content-type site is usually sufficient to maintain four to six level-I entry points: core content fields, necessary tools or products, and information about contact. Use the task test name. The first visitor sees a "station guide" and knows that he will find a building lesson; he sees an "enabling centre" and does not predict content. The desired brand word is visual and should not be at the expense of navigational comprehension. The mobile phone end also checks whether the first level entrance is accessible without too much rolling.

Classification by long-term theme, label by specific attribute

It would be better if an article classification could be stable for more than two years and contain an incremental content path. The number of categories should not increase with each new keyword. If Caddy”“Docker”“systemd”all become separate level-I categories, and sites will soon have a large number of weak fields; they are more rational as the subject of a label or server deployment field. Set a major classification for each article, avoiding the presence of the same text in multiple categories URL . When you do need to find it from multiple entry points, use internal links and labels, and do not copy pages. The category page should also have a clear description and a selected path, rather than just a date stacking title.

URL To be stable, readable, not to fill the keywords.

URL , and give you a bit of content clue. /article/design-website-information-architecture. The date of release, author ' s name and provisional classification are not suitable for permanent write URL Because these information may change later. Keep only one preferred address for the same content. There are clear rules for filter pages, print pages, and case variations with parameters. Do not change a key word frequently. URL(b) Old addresses that have been quoted and recorded are more valuable than new addresses that are theoretically more perfect.

Bread crumb expression position, text link expression relationship

Bread crumbs are suitable for display levels: home page / station guide / current article. They help readers return to the upper level and provide structural clues to the search engine. But bread crumbs cannot substitute for the links in the body, because the progressive series is a learning relationship and not necessarily equal to the classification level. Bread crumbs should be consistent with the actual field of the page, each level can be clicked and the current page does not have to repeat the link itself. Structured data enhances machine understanding, but the navigation visible on the page remains the basis; not just output JSON-LD But the reader can't see the path.

The old station was modified to map the map first.

Export already pre-released URL, article by article: to keep, merge, delete, redirect. Keep it. Use permanent redirection to the most relevant new page when the content is combined. Old pages that do not have a substitute can be returned to a clear 404 or 410. Do not re-direct all invalid addresses to the front page, which is misleading to the user and conceals the error in the transfer. Check three types of addresses when online: whether old links reach the right page and if new pages produce the only canonical, do site maps contain only indexable preferences URL. The chain of re-direction should be cleaned and avoided. A Jump! B Again. C.

Could be sorted with a five-minute card.

Write the page name on the card and ask a person who is not familiar with the project to group and name it. Watch him restore the Backup.HTTPS The wrong " Server Monitor" is placed instead of telling him the right answer. If most people cannot predict what a column contains, change the name of the column or the boundary. The next one starts processing the pages that are most easily used as posters:How to line the front screen, trust information and access paths.

Sources

  1. Google Search Essentials and SEO Starter GuideGoogle Search Central
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